These days, it’s no longer enough

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To simply do everything right when it comes to digital marketing. Staying ahead of the game calls for an entirely new level of efficiency. Modern consumers are getting smarter and more discriminating, and your competition is working overtime to pull ahead of the pack. Digital transformation is the key to creating intelligent, data-driven marketing campaigns that not only get your brand out there but have the power to move mountains. As a brand that’s completely revolutionized the world of digital music and streaming media, Spotify is an excellent example of digital transformation done right.

You don’t have to be in the music business yourself to learn a lot by studying Spotify’s example, either. Check out these key Spotify statistics for a closer look at precisely what Spotify’s doing right and how your business can do the same.  million people ICTP Conference 2017 use Spotify every month Spotify hosts over million songs and million podcasts % of user listening time happens through mobile devices , Spotify artists generated over $ million on the platform in  In , million people engaged with the Spotify Wrapped feature Since its creation.



Spotify has only made a profit three times Spotify controls around a third of the music streaming market share  million people use Spotify every month Not only do million people use Spotify regularly — a minimum of once a month — but million monthly Spotify users are paying members. What’s more, those paid subscriber numbers reflect an million-user jump from the same quarter of the previous year.