While SEO is focused on sending the right people

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You can still optimize your site for SEO without looking at your user experience and vice versa, but if Google is paying attention to user experience as a ranking factor, then that’s a strong indicator that you should too. How User Experience can affect your SEO User experience really can positively affect your SEO efforts and help you further optimize your site for the search engines. Here’s how: Search intent Part of SEO is ensuring that your content aligns with user intent and that your content answers what the user is searching for specifically. Adding user experience into the mix can ensure that when they get to your site, users can find that content quickly and easily read and absorb it.

It’s not enough just to drive traffic to your site. When users arrive, they have to be able to find what they want and it must be easily digestible with a good layout to encourage the eye to follow the page. Navigation and engagement One of the factors that Google now looks Algeria WhatsApp Number for is site dwell time, which is simply how long someone stays on your site. With a great user experience, users can be encouraged to explore more pages and to stay on your site for longer which, of course, then increases dwell time and allows your site to be ranked higher. State of Marketing Report 2024 It’s what’s known as having a “sticky” website. UX achieves this by ensuring ease of navigation, great calls to action, and by pointing out further reading on similar topics on your site. Higher rankings Google is actively ranking some pages over others because of a better user experience.



If your site and your competitor’s site have equally good content, Google may rank their content above yours if they consider your competitor’s user experience to be better than yours. That’s how much of a difference it can make. UX and SEO really are two sides of the same coin.  to your site, UX’s job is to make sure they stay for longer and are more likely to convert. If you weren’t convinced before about adding user experience to your SEO efforts, we’d suggest that gaining higher conversion rates should be the final convincer. Google UX Algorithms & Updates UX Deliverables Either during a project or after it finishes, if you’re using UX, you will have to present UX deliverables to your internal team, if you’re using UX on your own website and SEO efforts.