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Our work in this area has paid off during this difficult period. It’s due to the close alignment between sales and marketing that we can react very quickly. It is also thanks to our inbound marketing that we have incoming leads, but I will come back to this later. 1.3 altered, but we rely more on some than we did before. Video calls have become a fundamental part of our everyday lives and we communicate more on slack due to not being with each other.
We’ve also been making sure we can target our calls to mobile numbers, rather Phone Number Data than landlines in order to get in touch with prospects. 2. For our prospects, new methods and approaches An unprecedented situation, calls for unprecedented methods. We know very well that our prospects’ lives have been affected in one way or another and that affects our relationship. We wanted prospection to become empathetic to call companies in a more strategic way. 2.1 The first week: let the storm pass.
The first week for our teams was complicated, especially for the Inside Sales (which are the first link in the chain – they qualify our leads). Our sales team found themselves dealing with people who were facing difficult times – uncertainty, unemployment, illness… So, at first, we reduced the sales pressure that we applied. Secondly, when contacting prospects, we listened to how the situation was impacting them, got feedback and tried to take in the shock of the first two weeks, so we could reorientate our strategy.
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發表於 15:31:02