Probably because LinkedIn is not popular in Japa

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These days it is really easy to do, the days of depending on a developer for a simple change are over. There are easy to use Optimization tools like Otimizely, Virtual Website Optimizer, or even simple plugins for WordPress. It’s easy to implement. However, few Japanese SMBs use this technique to improve sales or attract leads. Need help with Conversion Optimization in Japan? Visit our CRO Services page. Not Using LinkedIn for International BB Marketing If you are looking for international customers, Linked In is a fantastic way find them.

First it’s pretty much used by almost all ? white-collar employees in the US and Europe. As a result, you can run clear targ Guangdong Mobile Number List eted campaigns. Do you want to reach C-Level executives CEO, CTO, COO, etc in the Automobile industry for companies with more than people? Easy to do with a few clicks. Japanese companies could easily be targeting international customers today via LinkedIn, but they are not.  yet. Not Using Google Analytics Effectively Google Analytics GA is a fantastic free tool for tracking your customers and their path to your website goal. Most Japanese SMBs use GA. However, when I look at many GA accounts, I see major problems.  They don’t setup Goals in GA. So they can’t track users on their customer journey.

They don’t use “utm parameters” for external links and campaign to track their results. Not doing either technique, Japanese companies are missing out on opportunities to track their customers. Need help with analytics? Visit our Analytics Services Page. Not Using Inline Surveys Assuming it is set up correctly, GA can be great to determine where the bottlenecks in the customer journey. However, GA cannot answer the question “why”. Why did users bounce on a particular page? It’s easy to speculate why. But why not find out why in the words of your own customers. Inline surveys are a great underused technique to learn why, and also learn the verbiage used by your users. A simple line question like “what is stopping you from purchasing today?” can yield high response rates %, and really interesting insight. Tools like Hotjar, Qualaroo, or Survey Monkey are really good for this.