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Despite its current neutral stance on news

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Threads appears to attract users from a fairly broadrange of demographics. However, there’s a bit of a skew when it comes togender. In fact, according to one study, around % of users are male and % arefemales. What’s also striking is that while users from all key userdemographics use Threads, the bulk of the platform’s user base are Gen Zers. %of the platform’s users also frequently use the Meta-owned Instagram which is agiven, really, with % also being highly engaged on WhatsApp.


Threads has shownto be particularly popular in India, Brazil, Mexico, Japan, and the UK. Withthe platform finally opening up to EU countries in December , a market ofalmost half a billion was newly available, with the platform potentially seeingabout million more users per month, according to The Wall Street Journal.Threads’ rise has been pretty monumental so far, with Mark Zuckerberg claimingthat the app has a solid chance of reaching a billion Find Your Mobile Number List users in thenot-too-distant future. Threads has positioned itself as a platform to empowercontent creators. And while its leadership team states that Threads doesn’texist to amplify news, it’s also not anti-news. As such, Threads blocked usersearches for the terms ‘COVID’, ‘long COVID’, and ‘vaccinations’, but isexpected to lift these restrictions soon.





One of the reasons may be a bid toimprove platform engagement by creating a more open, conversational space. just days after the Israel-Hamasconflict erupted, droves of reporters began to share key updates on Threads,making it an outlet for current affairs. At this point in the game, it appearsthat Threads, while still behind X in terms of overall numbers, isoutperforming X in terms of downloads. The platform is on a steady rise – andif harnessed the right way, it could offer a treasure trove of brand-boostingbenefits. How Do You Get Started with Threads? You can sign up for Threads andcreate an account using your existing Instagram profile.

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