Tools your team can try out Our favorite

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Think about things your personas would love to see, events they would love to attend, or what really gets to their core goals. Maybe your brand tends to cater to busy working moms. In that scenario, you probably would want to create something they can do on the go or from a smartphone app. But if your target market is B2B sales reps that travel around the country, your brand experience might be something in-person at a trade show. Think about the various ways you can get in front of your ideal audience and think of at least a dozen different ideas that might work before narrowing it down to one.

Decide on a media type The second step in the process of building an interactive brand experience is deciding on a media type. Again, this really comes down to your target market and what resonates well with their lifestyle. Examples of options korean mobile number you could try include: Online quizzes. Sales lookbooks. An in-app loyalty card. Flipbooks. Downloadable eBooks. Virtual meetings or concerts. Interactive classes. Exhibit walls at local events. See the underlying factor here? All of these items include a way for someone to take part in the experience and not just passively read written copy or watch a video.



Design your interactive experience Now that you’ve come up with an idea that resonates with your target audience and decided how you will get in front of them, it is time to actually design the interactive experience. If you’re doing something in-person, then you’ll want to work with an events company that specializes in signage, exhibit walls, and whatever else necessary to pull off your idea. However, if your interactive brand experience is entirely digital, then there are plenty of do-it-yourself Ion Interactive, of course. But we’ve also included a list of twelve total in a blog post covering the best interactive content tools. discover interactive content 4. Test it out Before fully engaging in a digital marketing campaign for your interactive brand experience, test it out on a small group of people first. This will give you the right feedback about where you might need to make changes.