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In recent years, we have witnessed important changes in digital marketing, especially from the point of view of technologies that have been developed and integrated into the marketing strategy of ultra-competitive businesses on the global consumer market. The solutions for optimizing marketing and customer management activities that are now available would have seemed to us, a few years ago, more difficult to implement. What many of these new solutions have in common, from the point of view of marketers or businesses, in general, is the desire to make the work done more efficient, with the aim of obtaining more positive results and, at the same time, to keep the customer happy.
This means that, from the customer's point of view - otherwise oversaturated with more or less relevant information - it is important that the marketing actions of a business are built and delivered to the right people, when it is appropriate, in a form that suits everyone. That's how marketing automation started to make more and more sense . It has become difficult not only for the client to process all the information he receives, but also for the marketer. With so many channels to manage - from social media, to email, website, blog, PPC campaigns, etc. - it can be extremely difficult and cumbersome to process all the data, not to mention the fact Phone Number Data that there is far too little time left - or not at all - for optimizations. We know very well that the constant positive results and the evolution of a business depend a lot on the way we use the data about our customers and how we optimize our strategy and activities in this regard. A marketing automation tool will satisfy exactly these needs related to efficiency and optimization through a software created for the best possible management of the relationship with customers. The main features of a marketing automation platform: It automates actions / tasks on various channels, such as email, social media, mobile marketing, etc.
It offers the possibility to create nurturing flows for several categories or segments of users / clients. It measures the results of your marketing campaigns. Dynamic segmentation , that is, it helps you deliver the right information to the right group of users, at the right time, depending on their behavior on the monitored channels, whether it's a website, social media, blog or landing pages associated with the campaigns you run. Practically, it offers you the necessary technology for the smart management of information about your users/customers, through analysis and reporting systems . Most marketing automation platforms now also include CRM (Customer Relation Management) solutions, through which you can create retention and loyalty actions for your customers , especially in the case of e-commerce businesses. I have prepared for you a list of 6 of the most popular marketing automation platforms currently available. The order is random and does not indicate a hierarchy of them. 1.
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