Comparing weekdays and Saturdays and

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When thinking about expression methods, Shannon uses the table below as a reference. Think about how to express your appeal Deliver at the right time The effectiveness of e-mail newsletters varies depending on the time of day and day of the week they are distributed. Here, we will introduce the differences in the appeal effect of e-mail newsletters depending on the timing, based on the data of e-mail newsletters distributed by Shannon. Day of the week: The click rate is higher on weekdays, but there is no problem in sending emails on Saturdays and Sundays. Sundays, email newsletters sent on weekdays had a click rate of 137% compared to Saturdays and Sundays.

However, email newsletters distributed on Saturdays and Sund USA Email List ays are not ineffective. The unsubscribe rate for e-mail newsletters sent on Saturdays and Sundays was almost the same as on weekdays, so we recommend sending them on weekdays and then sending them on Saturdays and Sundays before seminars or events. Time of day: The application rate is higher in the order of morning > noon > night The application rate for events and webinars advertised in e-mail newsletters is higher in the morning than in the evening, and higher in the morning than in the afternoon.





[BtoB Exhibition] What was your goal? Shannon's way of creating a slightly strange booth Update date:November 21, 2023 Article written by Shannon Copy LinkTwitterFacebookHatenaPocket Key visual for the entire blog Hello everyone. This is uzuki from the Marketing Department of Shannon Co., Ltd. Shannon exhibited at Japan IT Week [Autumn], Japan's largest IT exhibition held at Makuhari Messe from October 25th to 27th, 2023. In 2022, it was difficult to participate in real events due to the influence of the new coronavirus, but in 2023, real events were booming, and our company was participating in something almost every month. This time, we will give you a real behind-the-scenes look at the Shannon booth project at "Japan IT Week [Autumn]"! The person who wrote this article Shannon Co.,