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Their research intentions are now very clear. They have become “experts” on the subject. These long keyword expressions are bound to be less frequently searched by Internet users because they are more precise and specific. They correspond to a wider variety of intentions. While many people dream of visiting Tahiti, few newlyweds want to spend their honeymoon there. What are the advantages of the long tail effect in SEO? A long-tail rendering showing the relationship between traffic and conversion based on keyword length. Long-tail = less competition and more conversions.
For less competitive keywords, for website SEO, the first advantage is the competition of long-tail Hungary Phone Number List keywords. Less powerful than generic keywords. Of course, they are rarer and have fewer requests per month. But because they are more precise, they appear in fewer pages that Google indexes on competing sites than generic keywords. This is why they are much less competitive for SEO than more frequent keywords. In fact, it is difficult for websites to position themselves on short queries consisting of highly sought-after keywords that are part of the short tail. These imprecise queries target countless websites that have been indexed for a long time, and you will have a hard time competing against them. This is why it is often preferred to choose a few key expressions that combine keywords specific to your campaign, your services or the products you sell on your website. For example, it's more realistic to try to position yourself in organic results for a long, precise query (like "charming hotel with burgundy garden") than for a short, vague query (like "burgundy hotel"). » Ranking on the first page may require less time and money. Therefore, the costs associated with network references will be lower.
Keywords that generate a lot of traffic The second advantage of the long tail of Google SEO: the natural traffic generated. Of course, these long keywords will all reduce the number of visits to different specific pages of your website. Since they are not that popular and they receive very little traffic, they are often overlooked by webmasters. However, when you add up all the traffic caused by all long-tail keywords, they represent a large portion of the total organic traffic (natural links from search engines), especially if you have a lot of specific pages on your site. Keywords advantage is their conversion potential. When Internet users know exactly what they are looking for and use the word "expert," we can assume they are ready to buy. If your website provides pages that accurately answer their hyper-specific search, Google is more likely to show it in its results, and internet users will click on your link and ultimately purchase your product. Therefore, the conversion rate or CTR (click-through rate) of long-tail visitors is usually better than that of short-tail visitors, even ad visitors.
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