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Internal company processes , such as the production of your products, milestones or introduce them to new employees in your company. Birthday email as part of the newsletter strategy Who isn't happy about that? At Mister Spex, subscribers receive an exclusive voucher for their birthday. Example 2: Content for more traffic Another scenario : If your priority is to increase traffic , your newsletter content could look like this: Send your readers links to your latest blog or magazine articles on a regular basis or when you publish them .
Introduce them to seasonally appropriate products and offers in your emails . Promote Special Data your gated content , for example exclusive white papers, e-books, checklists, interviews, recordings of webinars, lectures, etc. Make them aware of your new events, seminars and events . Include content with links to your social media platforms . Send your recipients information about your new products , seasonal highlights or special offers . These ideas should serve as your initial inspiration. Of course, you can also send a lot of other content. Get creative, try out a lot - and find the content that works best for your target group and goals! Almost everyone now receives dozens of emails every day.
To be convincing, you need to provide users with relevant and channel-specific content that is tailored to their needs and provides them with answers and solutions to their questions and problems . In the end, it is important that you send content in your mailings that offers your readers real added value . When planning, it's best to record all topics in an editorial plan so that when the time comes, you can create your mailing quickly and in a structured manner. A tip: At this point you can also think about other points, such as choosing the right newsletter software, your email design and preparing your content as efficiently as possible (high-click subject lines, CTAs, etc.).
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