This is how Feature Snippets

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Google publishing tool that allows the user to put their own news among the first results of the SERP Thus, when searching for your business, the user will have your information directly in the first place. Well, if you've already come across these answer boxes called Featured Snippets, you can imagine what Jorge felt. Or, perhaps, you can imagine what Eduardo felt. He was not mentioned in the story, Eduardo is the owner of the blog that was positioned in seventh place and that now achieved the best position on the results page.


There is also the possibility that you don't feel like any of them, but HT Lists you still have a burning desire in your heart to conquer that position, to reach the top of the results page. That is precisely what you are going to learn today. We are going to break down what Feature Snippets are and how you can reach Google position Zero. My three main sources of information were: this video from Rob Bucci (CEO of STAT) , this analysis from Moz , and this incredible analysis from Ahrefs . What are Features Snippets? Features Snippets, or answer boxes, are direct and succinct responses to a keyword search.





These boxes are intended to directly respond to the user's search objective without them necessarily having to visit a page. Google is increasingly interested in optimizing the user experience, that is, the faster the reader reaches what they are looking for, the better. This is how Feature Snippets or answer boxes emerged. These Snippets appear at the top of the SERPs, above the first organic position, which is why it was nicknamed position zero. You probably remember when you were a child and you fought for the first place in line to use a toy: “First”, “Second”, “Cerito!”. Of course, no one accepted it.