It is designed for keyword research.

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The essential lever today is metadata, which is the only one capable of responding to this new dimension of SEO. And that's not the only difficulty. When Google launched its Featured Snippets in 2015, traffic to a site like Wikipedia literally collapsed. And for good reason, when you ask a question, the answer is displayed directly on the Google page, making it optional to consult the complete notice on the online encyclopedia.

Applied to retail players, we then fully appreciate the need to integrate into the metadata, all the information linked to location, opening hours, description of the offer, etc. To succeed in the game, you must first Hong Kong Phone Number understand the different touchpoints and admit one reality: the fragmentation of the media. Chatbot, messaging, voice assistants, access to the response can vary completely depending on the context of the Internet user. The SEO strategy must integrate this reality.




What is Yext's response to these challenges, in terms of positioning and innovation? FN: We believe that to stay in the race, it is no longer even a question of being " voice ready ", but of being " answer s ready ". This involves a new structuring of referencing data, so that the algorithms can provide relevant answers to the questions asked. For this, we developed Yext Knowledge Graph. The principle is simple: it involves asking all the questions that a customer, a user could ask to interact with a brand.