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They are more memorable, can explain complex connections well and are the most likely to go viral. Videos and podcasts are a very popular content format. Anyone who uses them should do it professionally: a concept is mandatory, the recordings should be of high quality, the content relevant and the platform must fit the target group. Interactive content such as a quiz or a map is ideal supplementary content. This content also requires a concept and is often more complex to create. you can easily implement it yourself.
Depending on the scope, each of these content formats can take a few hours, a few days Special Data or even a few months. Effort and probability of success should definitely be put into perspective. Small projects that can be created in a few hours are usually suitable to start with. According to the iBusiness fee guide, agencies charge an average of between 60 and 160 euros for graphic production, freelancers charge between 40 and 110 euros. For video production, the price for agencies is between 60 and 130 euros, and for freelancers it is between 30 and 100 euros.

Graphic design agency: produce content A good graphic designer comes at a price, but also knows exactly what he is doing. Distribution & Co.: The other cost points A good strategy and good content are not enough. distribution The content must also reach your target group. The distribution strategy should therefore be defined in the content marketing strategy and taken into account during content creation. Now there are additional costs for distribution: Maintenance in your own channels (Owned Media): The content must be published in an SEO-friendly manner.
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