Here are some of the options that can be selected at this stage

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The geographical location of the contact, recent or permanent The LinkedIn profile language, with 19 different options Industry in which your company operates Age Job title Agency Number of employees of the company to which they belong Skills Once you have selected the audience, you can move on to the type of advertisement. Here too the options are varied: by selecting "single image ad", "form format image ad" or "video ad" the contact will see your ad in post format, ideal if you are looking for something very organic that also gives the possibility to interact with likes and comments. Budget of the campaign, according to your preferences.

In the case of the message format India Telegram Number Data ad, however, the contact will receive the advertising via direct, while in the text ad, the ad will appear in the right column or at the top of the social media page. A very interesting aspect of the LinkedIn Lead Gen Form ad is that it allows you to insert the form with your questions (email request, telephone number, possibility of receiving an email, etc.) directly within LinkedIn, without having need to connect an external landing page. This detail is extremely important, because by removing the friction of having to move from one page to another you avoid losing a percentage of interested contacts, who could be discouraged by excessive scrolling. At this point everything is almost ready, and you will only have to set the daily budget or the total.



You will also be able to change the start date of the campaign, which will be set by default to today's date. LinkedIn Ads is set up, but, as I mentioned before, it is possible to connect your campaign to the company CRM and automate all the processes following the entry of new leads. I believe this is the most important part of your campaign with LinkedIn Ads: without proper management of the contacts you generate, all the rest of the work will be useless. At Exelab we use the HubSpot workflow tool to determine all the steps that follow the generation of a lead, and which start from the questions that have been entered into the form. The workflow structure is tree-like, very intuitive and totally customizable. One of the customizations, for example, concerns the bifurcation that occurs when a lead answers yes/no to one of the questions.