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List your strong values If you were trained in Marketing before the end of the s, like me, your teachers probably did not talk to you enough about this point which is now crucial for your Marketing positioning. The BC buyer, like the BB decisionmaker, no longer chooses only a productservice but also a brand, a partner who shares strong values. At the very beginning of Marketing, positioning came down to the P mi , essentially the product, its quality and the price. Rapidly, as competition intensified, price was no longer enough it was necessary to strengthen its marketing positioning with quality of service delivery times or aftersales service for eample.
Now, its quite simple to find the best price coupled with the best service. To make Albania WhatsApp Number a difference, you must complement your Marketing positioning with strong values. For eample, in mass distribution, we will no longer limit ourselves to price but we will move towards brands that carry ecoresponsible values. values such as placing the wellbeing of employees at the same level as turnover in our opinion, to sell better, we must make life easier for marketing and salespeople. And you, what are your strong values?
Set your Why in stone To work well on your Marketing positioning, you must have a precise idea of your Why, why you do what you do. It is essentially this part which will activate the principle of association that we saw previously. If your target recognizes themselves in your Why, they will associate themselves with your brand and they will much more willingly place their trust in you. Why do you do what you do? Why are you specifically selling this product or offering this service?
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