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Shorter shopping experience How to create dynamic content? Make personalized offers Optimize the experience for browsers and devices Use dynamic CTAs Conclusion: What are dynamic contents? Without falling into technicalities, dynamic content is elements that change automatically depending on the user's information or actions. They are added using special fields or sections that are included on a web page or in an email. These changes allow you to personalize the texts you send or show to the client.
Now, how to obtain data to know what to show your users? You have these three sources: a Data Email Marketing List collected from user behavior: Previous purchases, browser searches, previous interactions on social networks, preferences expressed in surveys, etc. b Actions performed during a session: In your dynamic content you can refer to the user by their identity, which is known when they log in. In addition, you can dynamically adapt the information you display based on the queries the client makes. Other sources are the pages you visit or the products you select.
Demographic information: Allows you to enrich a template that company, services or products. To do this, you add more precise data through dynamic content obtained from segmentations by age, generation, gender, income range, etc. or relying on geomarketing strategies. Difference between dynamic content and static content dynamic-contentsIt's all in the refresh rate. Some examples of static content are web pages with information about the company's purpose, mission or personnel. Also the elements that facilitate navigation on the page such as menus and information in the footer section. On static pages or emails the information is always the same.
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